Pamela Chia 0a797ef4ea feat(studio): add creation funnel telemetry (#47291)
## Summary

Adds frontend funnel telemetry to the organization-creation and
project-creation flows in Studio, so each is measurable as a funnel
(form exposed → completed) entirely from frontend events. Feeds the KPI
3 FE Benchmark Friction dashboard. Org creation had zero frontend funnel
events before this (only a backend event that fires across every
surface), and project creation had no clean form-view impression.

## Changes

- Define `organization_creation_form_exposed`,
`organization_creation_completed`, and `project_creation_form_exposed`
in the telemetry constants.
- Fire `organization_creation_form_exposed` when the new-org form
renders, gated on the profile resolving so pre-auth redirects are not
counted. Fire `organization_creation_completed` from the create success
callback, covering both the free and the paid pending-payment-intent
paths, attaching the new org slug as the organization group.
- Fire `project_creation_form_exposed` once the org and the
create-project permission have resolved, so it anchors on the form being
visible rather than the route loading. Project completion reuses the
existing client-side success event, so no duplicate completion event was
added.

## Notes

I chose exposed → completed over exposed → submitted. The org slug only
exists after the create API resolves, so the completion event is the
only org-funnel event that can carry the organization group; a
submit-time event cannot, which would break org-level segmentation. A
pageview is not a sufficient exposure anchor either: pageview capture is
off, and the manual pageview fires on route change before the form is
interactive (pre-auth redirect, async permission load, the no-org
redirect).

The `completed` verb follows the repo's approved-verb list
(`.claude/skills/telemetry-standards`); the repo previously migrated
`branch_merge_succeeded` to `branch_merge_completed` for the same
reason.

## Testing

Tested on the preview deploy:

- [x] `/dashboard/new` while signed in →
`organization_creation_form_exposed` fires once.
- [x] Create a free org → `organization_creation_completed` fires with
the organization group set.
- [x] `/dashboard/new/[slug]` with create permission →
`project_creation_form_exposed` fires once with `surface=main` and the
organization group.
- [x] No event re-fires on re-render or tab refocus.

Post-deploy: confirm in PostHog prod (project 34344) via HogQL that each
event fires with the expected properties and the organization / project
group set.

## Linear

- fixes FE-3690


<!-- This is an auto-generated comment: release notes by coderabbit.ai
-->

## Summary by CodeRabbit

* **New Features**
* Added improved tracking for organization and project creation flows,
including when forms are shown and when organization creation completes.
* Captures creation metadata to support better reporting on onboarding
and setup progress.

<!-- end of auto-generated comment: release notes by coderabbit.ai -->
2026-06-25 13:17:11 +00:00
2025-06-17 11:08:46 +02:00
2024-01-10 13:34:41 +01:00
2021-07-25 12:45:26 +08:00
2023-03-11 19:47:56 +01:00

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