diff --git a/src/apps/chatwoot/client/ContactAPI.ts b/src/apps/chatwoot/client/ContactAPI.ts
index 537073e8..7f802bd1 100644
--- a/src/apps/chatwoot/client/ContactAPI.ts
+++ b/src/apps/chatwoot/client/ContactAPI.ts
@@ -96,18 +96,22 @@ export class ContactAPI {
     };
   }
 
-  public updateCustomAttributes(
+  public async upsertCustomAttributes(
     contact: generic_id & contact,
     attributes: any,
-  ) {
+  ): Promise<boolean> {
+    if (lodash.isEqual(attributes, contact.custom_attributes)) {
+      return false;
+    }
     const update: contact_update = {
       custom_attributes: { ...contact.custom_attributes, ...attributes },
     };
-    return this.accountAPI.contacts.update({
+    await this.accountAPI.contacts.update({
       id: contact.id,
       accountId: this.config.accountId,
       data: update,
     });
+    return true;
   }
 
   public async create(
diff --git a/src/apps/chatwoot/client/ContactConversationService.ts b/src/apps/chatwoot/client/ContactConversationService.ts
index cfa8666b..ca0e1613 100644
--- a/src/apps/chatwoot/client/ContactConversationService.ts
+++ b/src/apps/chatwoot/client/ContactConversationService.ts
@@ -62,9 +62,9 @@ export class ContactConversationService {
     // Update custom attributes - always
     const attributes = await contactInfo.Attributes();
     this.logger.info(
-      `Updating contact custom attributes for chat.id: ${chatId}, contact.id: ${contact.data.id}`,
+      `Updating if required contact custom attributes for chat.id: ${chatId}, contact.id: ${contact.data.id}`,
     );
-    await this.contactAPI.updateCustomAttributes(contact.data, attributes);
+    await this.contactAPI.upsertCustomAttributes(contact.data, attributes);
 
     // Update Avatar if nothing, but keep the original one if any
     if (!contact.data.thumbnail) {