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Pamela Chia
4a9455cb2f
## Summary - Updates exit survey question wording from "why" framing to "what made you" framing across both downgrade and project deletion flows - Based on [Jason Cohen's research](https://www.lennysnewsletter.com/p/why-your-product-stopped-growing) showing this reframing roughly doubles response rates and improves response quality by prompting users to recall a specific trigger event ### Changes | Location | Before | After | |---|---|---| | ExitSurveyModal (downgrade) | "Share with us why you're downgrading your plan." | "What made you decide to downgrade your plan?" | | DeleteProjectModal (delete) | "Help us improve by sharing why you're deleting your project." | "What made you decide to delete your project?" | ### No downstream impact - `CANCELLATION_REASONS` chip values unchanged - API payload fields (`reasons`, `additionalFeedback`, `exitAction`) unaffected - No PostHog event names or properties tied to question wording Closes GROWTH-657 ## Test plan - [ ] Trigger downgrade flow (paid plan → Free) and verify new wording appears - [ ] Trigger project deletion on a paid plan and verify new wording appears - [ ] Confirm survey submission still works end-to-end