supabase/apps/www/_customers/udio.mdx

---
name: Udio
title: 'Udio hits the right notes with Supabase'
# Use meta_title to add a custom meta title. Otherwise it defaults to '{name} | Supabase Customer Stories':
# meta_title:
description: Udio built a scalable, AI-driven music platform on a Supabase backend from day one.
# Use meta_description to add a custom meta description. Otherwise it defaults to {description}:
meta_description: Udio built a scalable, AI-driven music platform on a Supabase backend from day one.
author: prashant
author_title: Prashant Sridharan
author_url: https://github.com/CoolAssPuppy
author_image_url: https://avatars.githubusercontent.com/u/914007?v=4
logo: /images/customers/logos/udio.png
logo_inverse: /images/customers/logos/light/udio.png
og_image: /images/customers/og/udio.jpg
tags:
  - supabase
date: '2025-05-21'
company_url: https://www.udio.com
stats: [{ stat: '00,000', label: Example stat }]
misc: [{ label: 'Founded', text: 'United States' }]
about: Make your music. Create any song. Just imagine it.
# "healthcare" | "fintech" | "ecommerce" | "education" | "gaming" | "media" | "real-estate" | "saas" | "social" | "analytics" | "ai" | "developer-tools"
industry: ['media', 'ai']
# "startup" | "enterprise" | "indie_dev"
company_size: 'startup'
# "Asia" | "Europe" | "North America" | "South America" | "Africa" | "Oceania"
region: 'North America'
# "database" | "auth" | "storage" | "realtime" | "functions" | "vector"
supabase_products: ['database', 'auth']
---

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  Supabase was instrumental in accelerating our development lifecycle. For an early-stage startup,
  especially in the competitive AI landscape, this rapid iteration capability is paramount.”
</Quote>

[Udio](https://www.udio.com) is an AI music generation platform that empowers musicians and creators to generate original music using natural language prompts. By combining speed, control, and creative flexibility, Udio makes it easier for anyone to ideate, produce, and remix songs within seconds.

## The challenge

Udio’s mission is to lower the barrier to music creation. They needed a backend platform that could:

- Help them go from idea to launch with minimal friction
- Support explosive early growth (over a million users in the first month)
- Tie user accounts to complex generation and subscription flows
- Let them iterate quickly while staying focused on core product work

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  To realize our vision of an intuitive music generation platform with robust ideation tools, we
  required a backend that allowed us to focus engineering efforts on these core user-facing
  features, rather than on foundational infrastructure complexities. Supabase provided that critical
  abstraction.
</Quote>

## Born on Supabase

Udio launched on Supabase from the beginning. The team had heard positive things from the developer community and found the platform easy to adopt.

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  Supabase has been a foundational component of our stack since inception. We launched our platform
  on Supabase and achieved significant user adoption and key milestones within the first month of
  operation.
</Quote>

What stood out was Supabase’s ability to combine database and authentication into a cohesive, developer-friendly experience.

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  For us, a key differentiator was Supabase’s integrated solution for authentication and database
  services. This cohesion significantly streamlined our development workflows and accelerated our
  engineering velocity.
</Quote>

Recently, Udio launched their mobile application. They were able to move quickly thanks to a shared authentication backend with the website. The quality of Supabase’s documentation and support was instrumental in helping them maintain their development velocity.

## The approach

Udio started with a lightweight proof of concept using the Supabase client libraries and dashboard. Without needing a complex backend, they were able to get their product into users’ hands quickly. As the company scaled, they expanded their use of Supabase’s more advanced features.

Supabase is the system of record for user and app data:

- [Supabase Database](/database) as their core operational data layer
- [Supabase Auth](/auth) to manage secure access and subscription gating

And, when the team encountered edge cases with query handling, Supabase support stepped in directly.

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  We collaborated extensively with the Supabase technical support team, conducting in-depth analyses
  of both our application code and Supabase’s underlying infrastructure to identify and resolve
  complex performance issues.
</Quote>

## The results

Since launching in April 2024, Udio has scaled to millions of users. Supabase played a foundational role in enabling this growth.

- Fast prototyping allowed them to validate the product with minimal backend complexity
- Supabase Auth streamlined critical flows tied to user accounts and paid features
- The Admin API reduced friction for high-volume customer support cases
- Support from the Supabase team helped resolve scaling and query issues as they emerged

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  Supabase empowered us to maintain rapid iteration cycles and concentrate our engineering resources
  on core product development, ultimately enabling us to deliver maximum value to our users.
</Quote>

Today, Udio continues to use Supabase as they expand into mobile apps, scale their infrastructure, and build new premium features. Their advice for other teams?

<Quote img="justin-chen-udio.png" caption="Justin Chen, Head of Engineering, Udio">
  We highly recommend evaluating Supabase. The platform offers a low barrier to entry for initial
  projects, making it straightforward to assess its capabilities and potential fit for your
  development needs.
</Quote>