diff --git a/apps/studio/components/ui/BannerStack/Banners/BannerExplorer.tsx b/apps/studio/components/ui/BannerStack/Banners/BannerExplorer.tsx
index 78120cc7b39..70979ff5054 100644
--- a/apps/studio/components/ui/BannerStack/Banners/BannerExplorer.tsx
+++ b/apps/studio/components/ui/BannerStack/Banners/BannerExplorer.tsx
@@ -1,5 +1,6 @@
 import { LOCAL_STORAGE_KEYS } from 'common'
 import { AnimatePresence, motion } from 'framer-motion'
+import { useEffect } from 'react'
 import { Badge, Button } from 'ui'
 
 import { BannerCard } from '../BannerCard'
@@ -8,6 +9,8 @@ import { useFeaturePreviewModal } from '@/components/interfaces/App/FeaturePrevi
 import { useLocalStorageQuery } from '@/hooks/misc/useLocalStorage'
 import { useTrack } from '@/lib/telemetry/track'
 
+let hasTrackedExposureThisPageLoad = false
+
 export const BannerExplorer = () => {
   const track = useTrack()
   const { dismissBanner } = useBannerStack()
@@ -18,6 +21,13 @@ export const BannerExplorer = () => {
     false
   )
 
+  useEffect(() => {
+    if (hasTrackedExposureThisPageLoad) return
+    hasTrackedExposureThisPageLoad = true
+
+    track('explorer_banner_exposed')
+  }, [track])
+
   return (
     <BannerCard
       onDismiss={() => {
diff --git a/packages/common/telemetry-constants.ts b/packages/common/telemetry-constants.ts
index bafb97da937..a164992611f 100644
--- a/packages/common/telemetry-constants.ts
+++ b/packages/common/telemetry-constants.ts
@@ -1531,6 +1531,19 @@ export interface DatabaseConnectionsBannerCtaButtonClickedEvent {
   groups: TelemetryGroups
 }
 
+/**
+ * The Explorer feature preview banner was rendered in studio project pages, fired at most once
+ * per page load. Acts as the denominator for the banner's dismiss and CTA rates; dedupe per
+ * session or per user at query time.
+ *
+ * @group Events
+ * @source studio
+ */
+export interface ExplorerBannerExposedEvent {
+  action: 'explorer_banner_exposed'
+  groups: TelemetryGroups
+}
+
 /**
  * User clicked the dismiss button on the Explorer feature preview banner in studio project pages.
  *
@@ -3834,6 +3847,7 @@ export type TelemetryEvent =
   | DatabaseConnectionsBlockerViewClickedEvent
   | DatabaseConnectionsBannerDismissButtonClickedEvent
   | DatabaseConnectionsBannerCtaButtonClickedEvent
+  | ExplorerBannerExposedEvent
   | ExplorerBannerDismissButtonClickedEvent
   | ExplorerBannerCtaButtonClickedEvent
   | SessionTerminateButtonClickedEvent