diff --git a/apps/www/_blog/2025-10-08-triplit-joins-supabase.mdx b/apps/www/_blog/2025-10-08-triplit-joins-supabase.mdx
index 2159ab2fbeb..db59a0a0208 100644
--- a/apps/www/_blog/2025-10-08-triplit-joins-supabase.mdx
+++ b/apps/www/_blog/2025-10-08-triplit-joins-supabase.mdx
@@ -4,6 +4,8 @@ description: 'Matt Linkous is joining Supabase to expand third-party integration
author: paul_copplestone
image: triplit-joins-supabase/thumb.png
thumb: triplit-joins-supabase/thumb.png
+categories:
+ - company
date: '2025-10-08:10:00:00'
toc_depth: 2
---
diff --git a/apps/www/_blog/2025-10-16-snap-launches-snap-cloud.mdx b/apps/www/_blog/2025-10-16-snap-launches-snap-cloud.mdx
new file mode 100644
index 00000000000..23f072ada80
--- /dev/null
+++ b/apps/www/_blog/2025-10-16-snap-launches-snap-cloud.mdx
@@ -0,0 +1,58 @@
+---
+title: 'Snap, Inc. Launches Snap Cloud, Powered by Supabase'
+description: 'Snap Cloud is a new managed backend platform for developers building on Spectacles, powered by Supabase.'
+author: inian
+image: 2025-10-16-snap-launches-snap-cloud/og.png
+thumb: 2025-10-16-snap-launches-snap-cloud/og.png
+categories:
+ - product
+date: '2025-10-16:10:00:00'
+toc_depth: 2
+---
+
+Today, Snap Inc. launched Snap Cloud, a new managed backend platform for developers building on Spectacles, powered by Supabase. Snap Cloud is a complete backend integrated directly into Snap's AR authoring tool, Lens Studio.
+
+Snap Cloud is the latest example of how organizations are using Supabase to power modern, data-driven experiences. Built on Supabase, Snap Cloud gives Spectacles developers instant access to a full Postgres [database](https://www.supabase.com/database), [real-time APIs](https://www.supabase.com/realtime), and globally distributed [Edge Functions](https://www.supabase.com/edge-functions) without any infrastructure setup. Supabase offers enterprise-grade security, compliance, and performance while preserving developer agility.
+
+For developers, this means they can store and query world data, sync live sessions across devices, and run AI-powered logic at the edge, all inside the same environment.
+
+## Lens Studio and Snap Cloud, powered by Supabase
+
+With Snap Cloud, Spectacles developers can now use backend capabilities directly inside Lens Studio, powered by Supabase. This integration makes it easier to build connected, data-driven AR experiences without needing to manage infrastructure.
+
+Supabase enables several key features in Lens Studio:
+
+- **Persistent data**: Save and query spatial anchors, object positions, and other world data in a managed Postgres database so experiences remain consistent across sessions and devices.
+- **Realtime collaboration**: Sync shared scenes and user interactions with Supabase Realtime to create multiplayer or co-located AR experiences.
+- **Authentication**: Manage user identities, permissions, and sessions.
+- **Media storage**: Host and serve 3D assets, textures, and audio files with Supabase Storage for fast, scalable retrieval during runtime.
+- **Edge compute**: Run server-side logic and AI models through Supabase Edge Functions to process input, perform inference, or trigger automations close to the user.
+- **Analytics and telemetry**: Capture event data and sensor output in Postgres tables for performance tracking and real-time insight.
+
+
+
+Together, Lens Studio and Supabase form a full-stack platform for AR development on Spectacles. Snap provides the creative tools and hardware interface, while Supabase powers the data, logic, and scale behind every experience.
+
+## By the numbers
+
+Both Snap and Supabase operate at global scale, serving millions of developers and users each day.
+
+- Snapchatters use AR Lenses in the Snapchat camera 8 billion times per day, and over 400,000 developers have built more than 4 million Lenses with Snap's world-leading AR tools.
+- 4,500,000+ developers building on Supabase
+- 100,000+ API Calls / Second on Supabase
+- 43,000+ Databases Launched Daily on Supabase
+- 1,000,000+ Databases Managed on Supabase
+
+These metrics highlight the reliability and reach required for modern, data-intensive workloads. Whether running in Snap's Lens Studio or an enterprise control plane, Supabase delivers the performance, availability, and compliance developers expect from a production-grade platform.
+
+## Building the future together
+
+Snap Cloud is currently in alpha as part of Snap's upcoming Spectacles program and represents a new wave of applications that merge AI, data, and the physical world. Supabase is proud to provide the data platform behind it.
+
+At Supabase, we believe that every company, whether building AR glasses, smart devices, or next-generation applications, deserves the same foundation Snap is using for Spectacles: the power of Postgres, made simple, scalable, and ready for anything.
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