diff --git a/apps/studio/components/interfaces/DataWarehouse/CollectionForm.tsx b/apps/studio/components/interfaces/DataWarehouse/CollectionForm.tsx
index 98543751db2..5bb7e906d59 100644
--- a/apps/studio/components/interfaces/DataWarehouse/CollectionForm.tsx
+++ b/apps/studio/components/interfaces/DataWarehouse/CollectionForm.tsx
@@ -127,7 +127,9 @@ export const CollectionForm = ({
                     className="mt-2"
                     type="primary"
                     onClick={() =>
-                      router.push(`/org/${currentOrg?.slug}/billing?panel=subscriptionPlan`)
+                      router.push(
+                        `/org/${currentOrg?.slug}/billing?panel=subscriptionPlan&source=dataWarehouseIncreaseRetention`
+                      )
                     }
                   >
                     Upgrade plan
diff --git a/apps/studio/components/interfaces/Database/Backups/BackupsList.tsx b/apps/studio/components/interfaces/Database/Backups/BackupsList.tsx
index 48a962d8840..ac58b65c35b 100644
--- a/apps/studio/components/interfaces/Database/Backups/BackupsList.tsx
+++ b/apps/studio/components/interfaces/Database/Backups/BackupsList.tsx
@@ -62,6 +62,7 @@ const BackupsList = () => {
         icon={<Clock size={20} />}
         primaryText="Free Plan does not include project backups."
         secondaryText="Upgrade to the Pro Plan for up to 7 days of scheduled backups."
+        source="backups"
       />
     )
   }
diff --git a/apps/studio/components/interfaces/DiskManagement/DiskManagementForm.tsx b/apps/studio/components/interfaces/DiskManagement/DiskManagementForm.tsx
index 84a224ed922..784bc7e930a 100644
--- a/apps/studio/components/interfaces/DiskManagement/DiskManagementForm.tsx
+++ b/apps/studio/components/interfaces/DiskManagement/DiskManagementForm.tsx
@@ -314,7 +314,11 @@ export function DiskManagementForm() {
             title="Compute and Disk configuration is not available on the Free Plan"
             actions={
               <Button type="default" asChild>
-                <Link href={`/org/${org?.slug}/billing?panel=subscriptionPlan`}>Upgrade plan</Link>
+                <Link
+                  href={`/org/${org?.slug}/billing?panel=subscriptionPlan&source=diskManagementConfigure`}
+                >
+                  Upgrade plan
+                </Link>
               </Button>
             }
             description="You will need to upgrade to at least the Pro Plan to configure compute and disk"
diff --git a/apps/studio/components/interfaces/DiskManagement/DiskManagementPanelForm.tsx b/apps/studio/components/interfaces/DiskManagement/DiskManagementPanelForm.tsx
index 7f42ba51bce..a0c7d66194c 100644
--- a/apps/studio/components/interfaces/DiskManagement/DiskManagementPanelForm.tsx
+++ b/apps/studio/components/interfaces/DiskManagement/DiskManagementPanelForm.tsx
@@ -316,7 +316,7 @@ export function DiskManagementPanelForm() {
               <Link
                 target="_blank"
                 rel="noreferrer"
-                href={`/org/${org?.slug}/billing?panel=subscriptionPlan`}
+                href={`/org/${org?.slug}/billing?panel=subscriptionPlan&source=diskManagementPanelDiskSize`}
               >
                 Upgrade plan
               </Link>
diff --git a/apps/studio/components/interfaces/Organization/AuditLogs/AuditLogs.tsx b/apps/studio/components/interfaces/Organization/AuditLogs/AuditLogs.tsx
index 15b82f94d7d..5abde526b91 100644
--- a/apps/studio/components/interfaces/Organization/AuditLogs/AuditLogs.tsx
+++ b/apps/studio/components/interfaces/Organization/AuditLogs/AuditLogs.tsx
@@ -166,7 +166,7 @@ const AuditLogs = () => {
 
                   <div className="flex items-center">
                     <Button type="primary" asChild>
-                      <Link href={`/org/${slug}/billing?panel=subscriptionPlan`}>
+                      <Link href={`/org/${slug}/billing?panel=subscriptionPlan&source=auditLogs`}>
                         Upgrade subscription
                       </Link>
                     </Button>
diff --git a/apps/studio/components/interfaces/Organization/BillingSettings/BillingBreakdown/BillingMetric.tsx b/apps/studio/components/interfaces/Organization/BillingSettings/BillingBreakdown/BillingMetric.tsx
index e32f8ed77fd..110578487aa 100644
--- a/apps/studio/components/interfaces/Organization/BillingSettings/BillingBreakdown/BillingMetric.tsx
+++ b/apps/studio/components/interfaces/Organization/BillingSettings/BillingBreakdown/BillingMetric.tsx
@@ -143,7 +143,11 @@ const BillingMetric = ({
           ) : (
             <div>
               <Button type="default" asChild>
-                <Link href={`/org/${slug}/billing?panel=subscriptionPlan`}>Upgrade</Link>
+                <Link
+                  href={`/org/${slug}/billing?panel=subscriptionPlan&source=billingBreakdownUsage${metric.anchor}`}
+                >
+                  Upgrade
+                </Link>
               </Button>
             </div>
           )}
diff --git a/apps/studio/components/interfaces/Organization/BillingSettings/Restriction.tsx b/apps/studio/components/interfaces/Organization/BillingSettings/Restriction.tsx
index 4d5dd46d636..fce069a56d4 100644
--- a/apps/studio/components/interfaces/Organization/BillingSettings/Restriction.tsx
+++ b/apps/studio/components/interfaces/Organization/BillingSettings/Restriction.tsx
@@ -97,7 +97,11 @@ export const Restriction = () => {
             </p>
             <div className="flex items-center gap-x-2 mt-3">
               <Button asChild key="upgrade-button" type="default">
-                <Link href={`/org/${org?.slug}/billing?panel=subscriptionPlan`}>Upgrade plan</Link>
+                <Link
+                  href={`/org/${org?.slug}/billing?panel=subscriptionPlan&source=fairUseGracePeriodStarted`}
+                >
+                  Upgrade plan
+                </Link>
               </Button>
               <Button asChild type="default" icon={<ExternalLink />}>
                 <a href="https://supabase.com/docs/guides/platform/billing-faq#fair-use-policy">
@@ -124,7 +128,11 @@ export const Restriction = () => {
             </p>
             <div className="flex items-center gap-x-2 mt-3">
               <Button key="upgrade-button" asChild type="default">
-                <Link href={`/org/${org?.slug}/billing?panel=subscriptionPlan`}>Upgrade plan</Link>
+                <Link
+                  href={`/org/${org?.slug}/billing?panel=subscriptionPlan&source=fairUseGracePeriodOver`}
+                >
+                  Upgrade plan
+                </Link>
               </Button>
               <Button asChild type="default" icon={<ExternalLink />}>
                 <a href="https://supabase.com/docs/guides/platform/billing-faq#fair-use-policy">
@@ -151,7 +159,11 @@ export const Restriction = () => {
             </p>
             <div className="flex items-center gap-x-2 mt-3">
               <Button key="upgrade-button" asChild type="default">
-                <Link href={`/org/${org?.slug}/billing?panel=subscriptionPlan`}>Upgrade plan</Link>
+                <Link
+                  href={`/org/${org?.slug}/billing?panel=subscriptionPlan&source=fairUseRestricted`}
+                >
+                  Upgrade plan
+                </Link>
               </Button>
               <Button asChild type="default" icon={<ExternalLink />}>
                 <a href="https://supabase.com/docs/guides/platform/billing-faq#fair-use-policy">
diff --git a/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PaymentMethodSelection.tsx b/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PaymentMethodSelection.tsx
index 88bd4450ca3..23bd7bb9ba1 100644
--- a/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PaymentMethodSelection.tsx
+++ b/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PaymentMethodSelection.tsx
@@ -139,7 +139,7 @@ const PaymentMethodSelection = ({
 
       <AddNewPaymentMethodModal
         visible={showAddNewPaymentMethodModal}
-        returnUrl={`${getURL()}/org/${selectedOrganization?.slug}/billing?panel=subscriptionPlan`}
+        returnUrl={`${getURL()}/org/${selectedOrganization?.slug}/billing?panel=subscriptionPlan&source=paymentMethod`}
         onCancel={() => setShowAddNewPaymentMethodModal(false)}
         autoMarkAsDefaultPaymentMethod={true}
         onConfirm={async () => {
diff --git a/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PlanUpdateSidePanel.tsx b/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PlanUpdateSidePanel.tsx
index b807a52749c..b04056afbe0 100644
--- a/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PlanUpdateSidePanel.tsx
+++ b/apps/studio/components/interfaces/Organization/BillingSettings/Subscription/PlanUpdateSidePanel.tsx
@@ -7,7 +7,7 @@ import { useRouter } from 'next/router'
 import { useEffect, useRef, useState } from 'react'
 import { toast } from 'sonner'
 
-import { TelemetryActions } from 'common/telemetry-constants'
+import { StudioPricingSidePanelOpenedEvent, TelemetryActions } from 'common/telemetry-constants'
 import { billingPartnerLabel } from 'components/interfaces/Billing/Subscription/Subscription.utils'
 import Table from 'components/to-be-cleaned/Table'
 import AlertError from 'components/ui/AlertError'
@@ -126,11 +126,18 @@ const PlanUpdateSidePanel = () => {
   useEffect(() => {
     if (visible) {
       setSelectedTier(undefined)
+      const source = Array.isArray(router.query.source)
+        ? router.query.source[0]
+        : router.query.source
+      const properties: StudioPricingSidePanelOpenedEvent['properties'] = {
+        currentPlan: subscription?.plan?.name,
+      }
+      if (source) {
+        properties.origin = source
+      }
       sendEvent({
         action: TelemetryActions.STUDIO_PRICING_SIDE_PANEL_OPENED,
-        properties: {
-          currentPlan: subscription?.plan?.name,
-        },
+        properties,
         groups: { organization: slug ?? 'Unknown' },
       })
     }
diff --git a/apps/studio/components/interfaces/Organization/Documents/SOC2.tsx b/apps/studio/components/interfaces/Organization/Documents/SOC2.tsx
index dc43694d716..1ba4627dedb 100644
--- a/apps/studio/components/interfaces/Organization/Documents/SOC2.tsx
+++ b/apps/studio/components/interfaces/Organization/Documents/SOC2.tsx
@@ -75,7 +75,7 @@ const SOC2 = () => {
             {isSuccess && (
               <div className="flex items-center justify-center h-full">
                 {currentPlan?.id === 'free' || currentPlan?.id === 'pro' ? (
-                  <Link href={`/org/${slug}/billing?panel=subscriptionPlan`}>
+                  <Link href={`/org/${slug}/billing?panel=subscriptionPlan&source=soc2`}>
                     <Button type="default">Upgrade to Team</Button>
                   </Link>
                 ) : (
diff --git a/apps/studio/components/interfaces/Organization/Documents/SecurityQuestionnaire.tsx b/apps/studio/components/interfaces/Organization/Documents/SecurityQuestionnaire.tsx
index 9aa74921ba5..28b6d1704c5 100644
--- a/apps/studio/components/interfaces/Organization/Documents/SecurityQuestionnaire.tsx
+++ b/apps/studio/components/interfaces/Organization/Documents/SecurityQuestionnaire.tsx
@@ -74,7 +74,9 @@ const SecurityQuestionnaire = () => {
               {isSuccess && (
                 <div className="flex items-center justify-center h-full">
                   {currentPlan?.id === 'free' || currentPlan?.id === 'pro' ? (
-                    <Link href={`/org/${slug}/billing?panel=subscriptionPlan`}>
+                    <Link
+                      href={`/org/${slug}/billing?panel=subscriptionPlan&source=securityQuestionnaire`}
+                    >
                       <Button type="default">Upgrade to Team</Button>
                     </Link>
                   ) : (
diff --git a/apps/studio/components/interfaces/Organization/NewOrg/NewOrgForm.tsx b/apps/studio/components/interfaces/Organization/NewOrg/NewOrgForm.tsx
index 6cc226b233d..c306c9f87d9 100644
--- a/apps/studio/components/interfaces/Organization/NewOrg/NewOrgForm.tsx
+++ b/apps/studio/components/interfaces/Organization/NewOrg/NewOrgForm.tsx
@@ -305,7 +305,10 @@ const NewOrgForm = ({ onPaymentMethodReset }: NewOrgFormProps) => {
                 <p>
                   The plan applies only to this new organization. To upgrade an existing
                   organization,{' '}
-                  <Link className="underline" href="/org/_/billing?panel=subscriptionPlan">
+                  <Link
+                    className="underline"
+                    href="/org/_/billing?panel=subscriptionPlan&source=newOrgUpgradeExisting"
+                  >
                     click here
                   </Link>
                   .
diff --git a/apps/studio/components/interfaces/Organization/NewProject/FreeProjectLimitWarning.tsx b/apps/studio/components/interfaces/Organization/NewProject/FreeProjectLimitWarning.tsx
index 0c4923d91fe..6411fbe4571 100644
--- a/apps/studio/components/interfaces/Organization/NewProject/FreeProjectLimitWarning.tsx
+++ b/apps/studio/components/interfaces/Organization/NewProject/FreeProjectLimitWarning.tsx
@@ -38,7 +38,11 @@ const FreeProjectLimitWarning = ({
 
           <div>
             <Button asChild type="default">
-              <Link href={`/org/${orgSlug}/billing?panel=subscriptionPlan`}>Upgrade plan</Link>
+              <Link
+                href={`/org/${orgSlug}/billing?panel=subscriptionPlan&source=freeProjectLimitWarning`}
+              >
+                Upgrade plan
+              </Link>
             </Button>
           </div>
         </div>
diff --git a/apps/studio/components/interfaces/Organization/TeamSettings/InviteMemberButton.tsx b/apps/studio/components/interfaces/Organization/TeamSettings/InviteMemberButton.tsx
index 56b641157f8..f7f0a9d7e51 100644
--- a/apps/studio/components/interfaces/Organization/TeamSettings/InviteMemberButton.tsx
+++ b/apps/studio/components/interfaces/Organization/TeamSettings/InviteMemberButton.tsx
@@ -408,7 +408,9 @@ export const InviteMemberButton = () => {
                       {isSuccessSubscription &&
                         (currentPlan?.id === 'free' || currentPlan?.id === 'pro') && (
                           <Button asChild type="default">
-                            <Link href={`/org/${slug}/billing?panel=subscriptionPlan`}>
+                            <Link
+                              href={`/org/${slug}/billing?panel=subscriptionPlan&source=inviteMemberSSO`}
+                            >
                               Upgrade to Team
                             </Link>
                           </Button>
diff --git a/apps/studio/components/interfaces/Organization/Usage/Usage.utils.ts b/apps/studio/components/interfaces/Organization/Usage/Usage.utils.ts
index 62dcce33ae1..73feec66168 100644
--- a/apps/studio/components/interfaces/Organization/Usage/Usage.utils.ts
+++ b/apps/studio/components/interfaces/Organization/Usage/Usage.utils.ts
@@ -13,14 +13,14 @@ export const generateUsageData = (attribute: string, days: number): DataPoint[]
   })
 }
 
-export const getUpgradeUrl = (slug: string, subscription?: OrgSubscription) => {
+export const getUpgradeUrl = (slug: string, subscription?: OrgSubscription, source?: string) => {
   if (!subscription) {
     return `/org/${slug}/billing`
   }
 
   return subscription?.plan?.id === 'pro' && subscription?.usage_billing_enabled === false
     ? `/org/${slug}/billing#cost-control`
-    : `/org/${slug}/billing?panel=subscriptionPlan`
+    : `/org/${slug}/billing?panel=subscriptionPlan&source=usage${source}`
 }
 
 const compactNumberFormatter = new Intl.NumberFormat('en-US', {
diff --git a/apps/studio/components/interfaces/Organization/Usage/UsageSection/AttributeUsage.tsx b/apps/studio/components/interfaces/Organization/Usage/UsageSection/AttributeUsage.tsx
index 517b5ae00f4..d48d114fed4 100644
--- a/apps/studio/components/interfaces/Organization/Usage/UsageSection/AttributeUsage.tsx
+++ b/apps/studio/components/interfaces/Organization/Usage/UsageSection/AttributeUsage.tsx
@@ -53,7 +53,7 @@ const AttributeUsage = ({
   isSuccess,
   currentBillingCycleSelected,
 }: AttributeUsageProps) => {
-  const upgradeUrl = getUpgradeUrl(slug ?? '', subscription)
+  const upgradeUrl = getUpgradeUrl(slug ?? '', subscription, attribute.key)
   const usageRatio = (usageMeta?.usage ?? 0) / (usageMeta?.pricing_free_units ?? 0)
   const usageExcess = (usageMeta?.usage ?? 0) - (usageMeta?.pricing_free_units ?? 0)
   const usageBasedBilling = subscription?.usage_billing_enabled
diff --git a/apps/studio/components/interfaces/Settings/Addons/ComputeInstanceSidePanel.tsx b/apps/studio/components/interfaces/Settings/Addons/ComputeInstanceSidePanel.tsx
index a7cd645cfce..01b7109c670 100644
--- a/apps/studio/components/interfaces/Settings/Addons/ComputeInstanceSidePanel.tsx
+++ b/apps/studio/components/interfaces/Settings/Addons/ComputeInstanceSidePanel.tsx
@@ -282,7 +282,9 @@ const ComputeInstanceSidePanel = () => {
                   title="Changing your compute size is only available on the Pro Plan"
                   actions={
                     <Button asChild type="default">
-                      <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>
+                      <Link
+                        href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=computeInstanceSidePanel`}
+                      >
                         View available plans
                       </Link>
                     </Button>
diff --git a/apps/studio/components/interfaces/Settings/Addons/CustomDomainSidePanel.tsx b/apps/studio/components/interfaces/Settings/Addons/CustomDomainSidePanel.tsx
index efc429764c8..c3c66febde3 100644
--- a/apps/studio/components/interfaces/Settings/Addons/CustomDomainSidePanel.tsx
+++ b/apps/studio/components/interfaces/Settings/Addons/CustomDomainSidePanel.tsx
@@ -229,7 +229,9 @@ const CustomDomainSidePanel = () => {
               title="Custom domains are unavailable on the Free Plan"
               actions={
                 <Button asChild type="default">
-                  <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>
+                  <Link
+                    href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=customDomainSidePanel`}
+                  >
                     View available plans
                   </Link>
                 </Button>
diff --git a/apps/studio/components/interfaces/Settings/Addons/IPv4SidePanel.tsx b/apps/studio/components/interfaces/Settings/Addons/IPv4SidePanel.tsx
index 5958fdb3060..eaa3c0e1c42 100644
--- a/apps/studio/components/interfaces/Settings/Addons/IPv4SidePanel.tsx
+++ b/apps/studio/components/interfaces/Settings/Addons/IPv4SidePanel.tsx
@@ -222,7 +222,9 @@ const IPv4SidePanel = () => {
             <Admonition type="note" title="IPv4 add-on is unavailable on the Free Plan">
               <p>Upgrade your plan to enable a IPv4 address for your project</p>
               <Button asChild type="default">
-                <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>
+                <Link
+                  href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=ipv4SidePanel`}
+                >
                   View available plans
                 </Link>
               </Button>
diff --git a/apps/studio/components/interfaces/Settings/Addons/PITRSidePanel.tsx b/apps/studio/components/interfaces/Settings/Addons/PITRSidePanel.tsx
index 62b21a77f8f..474d6d8dbef 100644
--- a/apps/studio/components/interfaces/Settings/Addons/PITRSidePanel.tsx
+++ b/apps/studio/components/interfaces/Settings/Addons/PITRSidePanel.tsx
@@ -279,7 +279,9 @@ const PITRSidePanel = () => {
                   title="Changing your Point-In-Time-Recovery is only available on the Pro Plan"
                   actions={
                     <Button asChild type="default">
-                      <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>
+                      <Link
+                        href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=pitrSidePanel`}
+                      >
                         View available plans
                       </Link>
                     </Button>
diff --git a/apps/studio/components/interfaces/Settings/Database/DatabaseReadOnlyAlert.tsx b/apps/studio/components/interfaces/Settings/Database/DatabaseReadOnlyAlert.tsx
index 3ecae543018..930aed2d448 100644
--- a/apps/studio/components/interfaces/Settings/Database/DatabaseReadOnlyAlert.tsx
+++ b/apps/studio/components/interfaces/Settings/Database/DatabaseReadOnlyAlert.tsx
@@ -39,14 +39,18 @@ export const DatabaseReadOnlyAlert = () => {
               </li>
               {subscription?.plan.id === 'free' ? (
                 <li>
-                  <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>
+                  <Link
+                    href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=databaseReadOnlyAlertUpgradePlan`}
+                  >
                     <a className="text underline">Upgrade to the Pro Plan</a>
                   </Link>{' '}
                   to increase your database size limit to 8GB.
                 </li>
               ) : subscription?.plan.id === 'pro' && subscription?.usage_billing_enabled ? (
                 <li>
-                  <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>
+                  <Link
+                    href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=databaseReadOnlyAlertSpendCap`}
+                  >
                     <a className="text-foreground underline">Disable your Spend Cap</a>
                   </Link>{' '}
                   to allow your project to auto-scale and expand beyond the 8GB database size limit
diff --git a/apps/studio/components/interfaces/Settings/General/CustomDomainConfig/CustomDomainConfig.tsx b/apps/studio/components/interfaces/Settings/General/CustomDomainConfig/CustomDomainConfig.tsx
index fcfe9c4f4f3..9491f6c6d5d 100644
--- a/apps/studio/components/interfaces/Settings/General/CustomDomainConfig/CustomDomainConfig.tsx
+++ b/apps/studio/components/interfaces/Settings/General/CustomDomainConfig/CustomDomainConfig.tsx
@@ -90,6 +90,7 @@ const CustomDomainConfig = () => {
                 : 'To configure a custom domain for your project, please enable the add-on'
           }
           addon="customDomain"
+          source="customDomain"
           disabled={customDomainsDisabledDueToQuota}
         />
       ) : (
diff --git a/apps/studio/components/interfaces/Settings/Infrastructure/InfrastructureConfiguration/DeployNewReplicaPanel.tsx b/apps/studio/components/interfaces/Settings/Infrastructure/InfrastructureConfiguration/DeployNewReplicaPanel.tsx
index 83f3adab5ad..1d52a9242d0 100644
--- a/apps/studio/components/interfaces/Settings/Infrastructure/InfrastructureConfiguration/DeployNewReplicaPanel.tsx
+++ b/apps/studio/components/interfaces/Settings/Infrastructure/InfrastructureConfiguration/DeployNewReplicaPanel.tsx
@@ -301,7 +301,7 @@ const DeployNewReplicaPanel = ({
                   <Link
                     href={
                       isFreePlan
-                        ? `/org/${org?.slug}/billing?panel=subscriptionPlan`
+                        ? `/org/${org?.slug}/billing?panel=subscriptionPlan&source=deployNewReplicaPanelSmallCompute`
                         : diskAndComputeFormEnabled
                           ? `/project/${projectRef}/settings/compute-and-disk`
                           : `/project/${projectRef}/settings/addons?panel=computeInstance`
@@ -400,7 +400,7 @@ const DeployNewReplicaPanel = ({
                       <Link
                         href={
                           isFreePlan
-                            ? `/org/${org?.slug}/billing?panel=subscriptionPlan`
+                            ? `/org/${org?.slug}/billing?panel=subscriptionPlan&source=deployNewReplicaPanelMaxReplicas`
                             : diskAndComputeFormEnabled
                               ? `/project/${projectRef}/settings/compute-and-disk`
                               : `/project/${projectRef}/settings/addons?panel=computeInstance`
diff --git a/apps/studio/components/interfaces/Settings/Logs/UpgradePrompt.tsx b/apps/studio/components/interfaces/Settings/Logs/UpgradePrompt.tsx
index 76958ba1955..c5cc8b3f471 100644
--- a/apps/studio/components/interfaces/Settings/Logs/UpgradePrompt.tsx
+++ b/apps/studio/components/interfaces/Settings/Logs/UpgradePrompt.tsx
@@ -59,7 +59,11 @@ const UpgradePrompt: React.FC<Props> = ({ show, setShowUpgradePrompt }) => {
           Close
         </Button>
         <Button asChild size="tiny">
-          <Link href={`/org/${organization?.slug}/billing?panel=subscriptionPlan`}>Upgrade</Link>
+          <Link
+            href={`/org/${organization?.slug}/billing?panel=subscriptionPlan&source=logsRetentionUpgradePrompt`}
+          >
+            Upgrade
+          </Link>
         </Button>
       </Modal.Content>
     </Modal>
diff --git a/apps/studio/components/interfaces/Support/PlanExpectationInfoBox.tsx b/apps/studio/components/interfaces/Support/PlanExpectationInfoBox.tsx
index 994c70f5c16..cf4a34b5528 100644
--- a/apps/studio/components/interfaces/Support/PlanExpectationInfoBox.tsx
+++ b/apps/studio/components/interfaces/Support/PlanExpectationInfoBox.tsx
@@ -56,7 +56,11 @@ export const PlanExpectationInfoBox = ({
 
             <div className="flex flex-col sm:flex-row items-start sm:items-center gap-y-2 sm:gap-x-2">
               <Button asChild>
-                <Link href={`/org/${orgSlug}/billing?panel=subscriptionPlan`}>Upgrade project</Link>
+                <Link
+                  href={`/org/${orgSlug}/billing?panel=subscriptionPlan&source=planSupportExpectationInfoBox`}
+                >
+                  Upgrade project
+                </Link>
               </Button>
               <Button asChild type="default" icon={<ExternalLink />}>
                 <Link
diff --git a/apps/studio/components/layouts/AppLayout/EnableBranchingButton/BranchingPlanNotice.tsx b/apps/studio/components/layouts/AppLayout/EnableBranchingButton/BranchingPlanNotice.tsx
index acc4b1c523c..6d671823230 100644
--- a/apps/studio/components/layouts/AppLayout/EnableBranchingButton/BranchingPlanNotice.tsx
+++ b/apps/studio/components/layouts/AppLayout/EnableBranchingButton/BranchingPlanNotice.tsx
@@ -22,7 +22,7 @@ const BranchingPlanNotice = () => {
       <AlertDescription_Shadcn_>
         <Button size="tiny" type="default" className="mt-4">
           <Link
-            href={`/org/${selectedOrg?.slug}/billing?panel=subscriptionPlan`}
+            href={`/org/${selectedOrg?.slug}/billing?panel=subscriptionPlan&source=enableBranchingButton`}
             onClick={() => snap.setShowEnableBranchingModal(false)}
           >
             Upgrade to Pro
diff --git a/apps/studio/components/layouts/ProjectLayout/PausedState/ProjectPausedState.tsx b/apps/studio/components/layouts/ProjectLayout/PausedState/ProjectPausedState.tsx
index d5681cf8c26..193407cfe72 100644
--- a/apps/studio/components/layouts/ProjectLayout/PausedState/ProjectPausedState.tsx
+++ b/apps/studio/components/layouts/ProjectLayout/PausedState/ProjectPausedState.tsx
@@ -290,7 +290,9 @@ export const ProjectPausedState = ({ product }: ProjectPausedStateProps) => {
                   </ButtonTooltip>
                   {isFreePlan ? (
                     <Button asChild type="primary">
-                      <Link href={`/org/${orgSlug}/billing?panel=subscriptionPlan`}>
+                      <Link
+                        href={`/org/${orgSlug}/billing?panel=subscriptionPlan&source=projectPausedStateRestore`}
+                      >
                         Upgrade to Pro
                       </Link>
                     </Button>
diff --git a/apps/studio/components/to-be-cleaned/Storage/StorageSettings/StorageSettings.tsx b/apps/studio/components/to-be-cleaned/Storage/StorageSettings/StorageSettings.tsx
index cabedb71ae5..d0d37954f61 100644
--- a/apps/studio/components/to-be-cleaned/Storage/StorageSettings/StorageSettings.tsx
+++ b/apps/studio/components/to-be-cleaned/Storage/StorageSettings/StorageSettings.tsx
@@ -268,6 +268,7 @@ const StorageSettings = () => {
                   icon={<Clock size={14} className="text-foreground-muted" />}
                   primaryText="Free Plan has a fixed upload file size limit of 50 MB."
                   secondaryText="Upgrade to the Pro Plan for a configurable upload file size limit of up to 50 GB."
+                  source="storageSizeLimit"
                 />
               </div>
             )}
diff --git a/apps/studio/components/ui/UpgradeToPro.tsx b/apps/studio/components/ui/UpgradeToPro.tsx
index c3b9e00301e..b1979f74866 100644
--- a/apps/studio/components/ui/UpgradeToPro.tsx
+++ b/apps/studio/components/ui/UpgradeToPro.tsx
@@ -16,6 +16,7 @@ interface UpgradeToProProps {
   secondaryText: string
   addon?: 'pitr' | 'customDomain' | 'computeInstance'
   buttonText?: string
+  source?: string
   disabled?: boolean
 }
 
@@ -25,6 +26,7 @@ const UpgradeToPro = ({
   secondaryText,
   addon,
   buttonText,
+  source = 'upgrade',
   disabled = false,
 }: UpgradeToProProps) => {
   const project = useSelectedProject()
@@ -80,8 +82,8 @@ const UpgradeToPro = ({
               <Link
                 href={
                   plan === 'free'
-                    ? `/org/${organization?.slug ?? '_'}/billing?panel=subscriptionPlan`
-                    : `/project/${project?.ref ?? '_'}/settings/addons?panel=${addon}`
+                    ? `/org/${organization?.slug ?? '_'}/billing?panel=subscriptionPlan&source=${source}`
+                    : `/project/${project?.ref ?? '_'}/settings/addons?panel=${addon}&source=${source}`
                 }
               >
                 {buttonText || (plan === 'free' ? 'Upgrade to Pro' : 'Enable add on')}
diff --git a/apps/studio/pages/project/[ref]/database/backups/pitr.tsx b/apps/studio/pages/project/[ref]/database/backups/pitr.tsx
index 04cfdb5d989..2a38ea3c293 100644
--- a/apps/studio/pages/project/[ref]/database/backups/pitr.tsx
+++ b/apps/studio/pages/project/[ref]/database/backups/pitr.tsx
@@ -89,6 +89,7 @@ const PITR = () => {
           {!isEnabled ? (
             <UpgradeToPro
               addon="pitr"
+              source="pitr"
               primaryText="Point in Time Recovery is a Pro Plan add-on."
               secondaryText={
                 plan === 'free'
diff --git a/apps/studio/pages/project/[ref]/database/backups/restore-to-new-project.tsx b/apps/studio/pages/project/[ref]/database/backups/restore-to-new-project.tsx
index b8e08e0cbbb..48f057bc6c4 100644
--- a/apps/studio/pages/project/[ref]/database/backups/restore-to-new-project.tsx
+++ b/apps/studio/pages/project/[ref]/database/backups/restore-to-new-project.tsx
@@ -195,6 +195,7 @@ const RestoreToNewProject = () => {
     return (
       <UpgradeToPro
         buttonText="Upgrade"
+        source="backupsRestoreToNewProject"
         primaryText="Restore to a new project requires a pro plan or above."
         secondaryText="To restore to a new project, you need to upgrade to a Pro plan and have physical backups enabled."
       />
diff --git a/packages/common/telemetry-constants.ts b/packages/common/telemetry-constants.ts
index 9d416c71366..31c38e82a07 100644
--- a/packages/common/telemetry-constants.ts
+++ b/packages/common/telemetry-constants.ts
@@ -1069,7 +1069,13 @@ export interface StudioPricingPlanCtaClickedEvent {
  */
 export interface StudioPricingSidePanelOpenedEvent {
   action: TelemetryActions.STUDIO_PRICING_SIDE_PANEL_OPENED
-  properties: { currentPlan?: string }
+  properties: {
+    currentPlan?: string
+    /**
+     * Tracks how user landed on the Pricing side panel, e.g. diskManagementPanelDiskSize, backupsRestoreToNewProject
+     */
+    origin?: string
+  }
   groups: { organization: string }
 }